HP Campaign_summary and analysis

HP has developed its creative marketing methods to attract customers by using $300M and rock star power. These attempts include offering the products such as paper doll, CD covers, business card templates which people can print by themselves. Unlike past advertising method, HP constructed a two-way network system between customers and the company. People who want to print for personal purposes and even small companies which want to make their own business cards can do this by using HP printing service and customized contents. Moreover, Gwen Stefani, a famous singer, is participating in this event. She can have chance to respond to her fans’ love and HP also can get some profits from the ad which features a famous rock star. HP’s strategy is to get people to see the printer not as a printing machine, but as a conversational tool which brings some excitement.
With these methods, HP is now leading a trend of advertising products and refreshing its image in positive and dynamic ways.

In every cases, printers rely on a connection to a computer and a computer’s most important role is to fuction as an part of online network. A lot of kinds of activities are performed online: managing blogs, cyber communication by messenger software, sharing images, etc. And so many images are flooded online. Consequently, it is more efficient for HP to focus on online users and help them print those resources, resulting in more profit for the company.

I have weaknesses, especially in using articales such as 'a, an and the' and tutor often pointed out those faults. And appropriate usage of adverb and tense is needed for some awkward expression. Moreover, In analysis, it is needed to explain my thoughts more specifically to make readers understand this writing easily.